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Google Ads & SEO

Google Ads shows your ad when people search, and SEO lifts you in the free results; CROSS runs both and tracks every call and Zalo message, so you know how many orders the ads bring.

Book a free 30-minute call

Or ask us on Zalo

Live in
Usually 3–5 days
Accounts
In your company’s name
Ad budget
Paid straight to Google

Sound familiar?

Who it is for

  • You run ads but don’t know how many orders they bring
  • Your customers look for what you sell on Google
  • You have a website, but Google sends nobody to it
  • You want to depend less on Facebook

Deliverables

What you get

  • Keyword research based on how customers really search
  • Separate search campaigns for each product group
  • Tracking down to the call, form and Zalo message
  • Ad enquiries go straight into your customer list, so you see which ones buy
  • SEO: Google sends visitors without paying per click
  • A plain monthly report with next month’s plan

Monthly report

One page a month: where the money went, where customers came from

Mock-up · sample data

Note: what each customer costs, and which channel brings orders.

  1. Cost per enquiry
  2. Orders won, not just clicks
  3. Enquiries by contact channel

Illustration · a fictional business

A practical example: ABC Machinery

Before
Months of Google Ads with only click counts to show for it. Nobody knew which callers went on to buy a machine.
What CROSS does
Campaigns split by machine line, with tracking on forms, call buttons and Zalo buttons. Every enquiry lands in the customer list with the keyword they searched.
After
One page a month shows where the money went and where customers came from. Keywords that cost money but bring no orders get cut.

How it works

From first call to handover

Ads usually go live in 3–5 days; SEO usually takes 3–6 months to show clearly.

  1. A free 30-minute callYou tell us what customers search for and which channels you run. We look at your current ad account.
  2. Survey and a fixed quoteWe look at how the work really runs, then send the scope and the cost in writing before you sign.
  3. Set up and launchKeyword research, ad copy, and tracking for calls, forms and Zalo messages.
  4. Report and improveA plain report every month, with next month’s plan.

The cost depends on the scope. After the survey CROSS sends the scope and the cost in writing, and you sign only once you agree.

Technical detail (for your IT person)
  • Google Ads and Google Analytics conversion tracking on forms, call buttons and Zalo buttons.
  • Campaign and keyword are saved on the customer’s record in Bitrix24, so you can see which ones buy.
  • Technical SEO: speed, page errors, structured data, sitemaps, Google Business Profile.
  • Ad and Analytics accounts are in your company’s name.

FAQ

Questions about this service

Don’t see your question? Call or message us on Zalo at +84 909 685 155.

How much should we spend on ads?

It depends on your industry, your area and how competitive the keywords are. After the survey, CROSS proposes a test budget big enough to produce real data, then grows it where keywords bring orders. You pay this budget straight to Google; it never passes through CROSS.

Will CROSS get us to number one on Google?

No. Nobody controls rankings for every keyword, and promises like that usually come with risky tactics. CROSS commits to transparent numbers, accounts in your name and a clear plan for every month, so you can always judge the work yourself.

Whose name is the ad account in?

Your company’s, for both Google Ads and Google Analytics, and you pay Google directly. If we ever part ways, you keep every account, the full ad history and all the tracking data, so another team can take over the same day.

How long until SEO shows results?

Usually 3–6 months before visits from Google rise clearly, because Google takes time to trust a website. That is why SEO should run for at least six months. Meanwhile Google Ads brings customers in straight away, and can be scaled back once SEO picks up.

How is the CROSS fee worked out?

It depends on the number of campaigns, how many product groups you advertise and whether SEO is included. After the survey, CROSS sends the scope and the cost in writing before you sign. The CROSS fee and your ad budget are always kept apart, line by line.

A free 30 minutes to find where to start

You get:

  1. What is costing you time or losing customers.
  2. What to hand to AI or automate first.
  3. A one-page written summary to keep.

Leave your details; we’ll confirm a time




    No sales pitch. We only use this to schedule the call.

    Or ask us on Zalo

    Send your industry and what you want to advertise; we’ll call to set a time.